Mobile phones, tablets, e-readers, televisions, and video gaming consoles are commonly used to access the internet. There are hundreds of different devices used to access the internet each day, making it challenging to ensure your website looks good on each device. Responsive web design in changing the way websites function.
According to a 2013 Pew Research Internet Project report, 63% of adult cell owners use their phones to go online. An astounding 34% of cell internet users mostly use their phone to access the internet. A mobile device is becoming the sole internet access point for many users. Fewer people are sitting at a desk using a traditional computer monitor to view your website—opting instead to view it on a phone, tablet, or laptop.
What is Responsive Web Design?
Previous websites had separate versions—one designed for traditional computer screens and another for mobile devices. This solution helped make websites render properly on desktops and mobile devices. However, this often required more work to maintain separate sites.
Responsive web design simply means that your website will automatically change its appearance based on the screen size of the visitor’s device, using one set of code.
Top Benefits of Responsive Web Design
Easier to Read Content and Streamlined Navigation
Responsive websites are designed to make sure that your customers can access your information wherever they are. Your content is easier to read on the go. Responsive design makes your content fit the screen of the device so the user doesn’t have to zoom or expand. Your website navigation is often collapsed to make content appear more prominently.
Reduced Maintenance Cost
One site for both desktop and mobile device access lowers the costs of development, design, and maintenance.
Improved Search Engine Optimization (SEO)
Google recommends responsive design for better search engine optimization. With one site there is now one URL for Google to crawl.
Responsive design makes your business appear more professional, makes content more user-friendly, and makes your website more accessible. Check out some really good responsive web sites at Media Queries. Talk to an experienced web design professional to determine the best way to make your website responsive.